Headlines For Idiots

Although this story is revolved around a tragic event, it didn't get much sympathy from me considering I couldn't believe how stupid the headline was. http://www.usatoday.com/news/nation/2006-08-29-campus-fires-cover_x.htm
"Alcohol and fire a deadly mix."
Pardon my language but no shit. Why would any self-respecting, hopefully educated, journalist write this headline for their story? I majored in journalism in college and they spent four years teaching us how to write headlines. How about... "Campus fires on the rise due to alcohol" or "Alcohol and Fires burning through campuses"? Anything would have been better than this blatanly obvious headline that made it a very cringe worthy read. Fires and alcohol don't mix just in case you thought they went together like peanut butter and jelly.